Branding/Packaging/Craft
BRIEF
The "Great Cataclysm" plunged the world into chaos as fire consumed nearly everything, leaving survivors in underground bunkers. Due to this, the pressing issue of period poverty became worse due to the loss of menstruation care items.
The "Crimson Care" survival kit emerged as a crucial initiative in the aftermath of the "Great Cataclysm." It aimed to address period poverty by providing hygiene and support for individuals during menstruation, including relief from painful cramps.
Founded by gynaecologist, the "Crimson Care" organization became a lifeline for survivors, ensuring their menstrual health and well-being in the challenging post-catastrophe environment.
APPROACH
I designed a period care survival kit to provide comfort and hygiene during menstruation as they are no longer available due to a post apocalyptic scenario. The kit is equipped with period panties, medication for cramps and heat pack. All items are hand made from sustainable materials.
OUTCOMES
