branding/campaigns/prints/product/copywriting
BRIEF
To design an innovative branded campaign between a social issue (food poverty) and brand (Mindful Chef) utilizing emerging technologies.
APPROACH
I campaigned for better financial support from the government through a scheme titled "re-balanced" where users will be provided with a card that helps them afford food through Mindful Chef. Mindful chef also has a food locker that helps busy families store their food when they are too busy to receive it at home.
OUTCOMES
Word-Mark
Word Mark aimed to reflect un-balanced diets which is a factor of food poverty. This was represented through "holes" in meals and lopsided text. The phrase "re-balance" aims to show the goal of Mindful Chef.
Product
These prototypes represent my vision of how i would incorporate "emerging technologies" into this campaign. I used the idea of smart lockers where people can keep their ordered meal boxes in case they're not home to receive it.
prototype food locker
prototype product packaging
prototype food card
App
I designed a prototype app for users to be able to manage their food finance and access their food locker.
Print
I designed an awareness poster
