Photography/Branding/Fashion lookbook/ Book making/ Brand naming/ Brand story/ Japanese book binding
BRIEF
RYJI is a fashion streetwear brand that champions freedom of expression through what we wear. The brief is to design a fashion look book.
APPROACH
A brand identity and look book designed for a streetwear brand that champions freedom of expression.
Bound together using japanese book binding technique to represent the brand's influence from harajuku street fashion.
Word Mark and Logo
Photography
Short Video
Publication
