Brand identity/Prototype app/Photography/Mock-ups
BRIEF/SCENARIO
Dan’s going up to Leeds. Josh and Ellie are heading off to Leicester but they have a lot of stuff, train’s too expensive, coach won’t stop to pick up Ahmed on the way. Whip links students who need to make journeys home or to visit mates or go to that gig/festival. You have a car but no money for petrol. Problem solved.
IDENTITY
Our wordmark encompasses the theme of friendliness and reliability through its rounded attributes and bold feature. The connecting letters represents WHIP’S goal to keep students connected. The negative space formed in our wordmark was utilised to design our symbol.
Word-Mark
Logo
Photography Style
Poster Mockup
App
App Mockup
